Why
SWOP

Rotating your wardrobe responsibly is our fashion revolution. Every year, the fashion industry emits the same amount of greenhouse gases as France, Germany and the UK combined. SWOP is working to change this, one special piece at a time.

Online and in-store, we feature a carefully curated collection of secondhand luxury, vintage, and on-trend pieces. SWOP's in-house buyers are the tastemakers and futurists of fashion. From outposts in Melbourne, Sydney and Brisbane, our curatorial team carefully select every piece.

Unlike a consignment model, we buy direct from our incredible community. This means we buy with intention, and this is what sets us apart. Since 2013, we’ve been elevating the perception and popularity of fashion resale and creating a socially and environmentally conscious way to shop.

More on our mission soon.